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Dolce & Gabbana – Seoul

Photo book for Dolce & Gabbana, 2021

Love for tradition and ceaseless innovation

We were entrusted with the graphic design and layout of ‘Seoul’, a photographic book tracing the creation project of Dolce & Gabbana’s new store in the South Korean capital.

The book was produced together with the photo-video production company Luke’s Lab, and contains an interview with French architect Jean Nouvel, designer of the building. It was printed by Reprofoto, Milan.

The cover design pays homage to the sober yet imposing architecture of the building’s façade, and the internal layout gives ample space to photos, with regular grids or double pages in which all elements of the architectural work can be admired in detail.


We designed the layout of Seoul, a photo book for Dolce & Gabbana. The client’s request was to produce a celebratory book telling the story from the planning to the final realisation of the new flagship store, opening in 2021 in Seoul’s Gangnam district.