We had the opportunity to to collaborate with Ventina, a traditional family-owned mountain lodge located on the slopes of Mount Cervino (AO), for the creation of their new logo. Ventina offers a shelter and hot food and drinks to the skiers of the Ventina slope’s side, high on Mount Cervino – we were tasked with the creation of their new logo, to elevate the perception of the place, putting our attention on their unique position as one of the higest lodges on the Alps. 

 We approached the logo design process with the idea of using the building itself as the main subject, and putting the accent on its extraordinary position. The whole composition is framed in an araldic shield type of shape which melds with the shape of Mount Cervino, to underline the aspect of family, which run the place for generations, and the close bond they have with the mountain.