MOTION GRAPHICS / EXPLAINER VIDEO
Motion graphics video for a food voucher utilisation tool, 2018
Communicating the ease of use of meal vouchers to users.
The motion graphics project that we created is aimed at explaining the use of the company’s meal voucher system in a simple and clear way. Through the use of animations and illustrations, we created a video of about 3 minutes that guides the user step by step through the use of the system, from the purchase of the vouchers to their use in the canteen.
The video was designed to be viewed on both company computers and mobile devices, so that it is easily accessible to all employees. We paid particular attention to the choice of colours and the use of simple, understandable language to make the video as clear as possible for everyone.